Article Overview
- Melbourne offers Australia’s most diverse range of vape shops, with strict compliance to 2025 nicotine regulations
- All vaping products must be purchased with a valid Australian prescription for nicotine-containing liquids
- Disposable vapes remain popular in Melbourne but face tighter restrictions under 2025 laws
- Average prices for starter kits range from $50-$150 AUD depending on quality and features
- Victoria maintains specific vaping zones with designated areas around Melbourne CBD
Vaping has become an increasingly popular alternative to traditional smoking in Melbourne, with a growing number of Australians making the switch. In 2025, the Australian vaping market is estimated to be worth over $1.2 billion AUD, with Melbourne leading the charge as one of the most active vaping communities in the country.
Vaping refers to the inhalation of vapor produced by an electronic cigarette (e-cigarette) or similar device. These devices heat a liquid (commonly known as e-liquid or vape juice) that typically contains nicotine, flavorings, and other additives. Unlike traditional cigarettes, vaping doesn’t involve combustion, which significantly reduces the number of harmful chemicals produced.
In Australia, vaping regulations are strict. Since October 2021, consumers need a prescription to legally purchase nicotine vaping products. However, non-nicotine vapes like the popular Gunnpod EVO Grape Ice 15000 (AUD $37.90) remain accessible to adult consumers without a prescription.
Melbourne’s vaping scene is particularly vibrant, with specialty stores scattered across suburbs like Richmond, Fitzroy, and South Yarra. The city’s vapers tend to prefer premium devices and unique flavors, with disposable vapes gaining significant popularity due to their convenience and variety.
The Australian vaping market has seen remarkable growth despite regulatory challenges. In 2025, industry reports indicate:
- Over 1.8 million regular vapers nationwide
- Victoria accounts for 32% of total vape sales
- Melbourne has 47% more vape stores per capita than Sydney
Price comparison across major Australian cities reveals interesting trends:
| Product | Melbourne | Sydney | Brisbane |
|---|---|---|---|
| Disposable Vape (10,000 puffs) | $35-$45 AUD | $38-$48 AUD | $33-$43 AUD |
| Refillable Pod System | $50-$80 AUD | $55-$85 AUD | $48-$75 AUD |
Melbourne’s market stands out for its preference for premium products like the Al Fakher Crown Bar 15000 (AUD $42.90), which offers an authentic shisha experience in vape form. The city's vapers are willing to pay slightly more for quality and unique flavor profiles.
Australian vapers report varied experiences with different products and vendors. Here are two Melbourne-based case studies:
Case Study 1: Sarah, 28, CBD Office Worker
“I switched from cigarettes to vaping last year. The Gunnpod Moss Lime Lemon Pod (AUD $31.90) became my go-to because it's discreet and the flavor is refreshing. I buy from a local shop in Collins Street during lunch breaks. The staff are knowledgeable about Australian regulations, which is important to me."
Case Study 2: Michael, 35, Fitzroy Bar Owner
“As someone who used to smoke a pack a day, vaping saved me money and improved my breathing. I prefer high-capacity disposables like the HQD Slick Pro Blackcurrant Grape (AUD $42.90) because they last nearly two weeks. The vape shop near Brunswick Street has become my regular spot - they always have the latest products that comply with Australian standards."
Common themes among Melbourne vapers include:
- Preference for fruit and menthol flavors (72% of users)
- Average spending of $50-$80 AUD per month
- Strong interest in Australian-compliant products
When purchasing vapes in Melbourne, consider these key factors:
- Legality: Ensure products comply with Australian regulations. Non-nicotine vapes don’t require a prescription.
- Reputation: Stick to established retailers like Notable Vape with physical stores in Melbourne.
- Price: Compare prices across suburbs – CBD stores often charge 10-15% more than suburban outlets.
- Quality: Look for reputable brands with clear ingredient lists and safety certifications.
Our top recommendations for Melbourne vapers in 2025:
- Best Disposable: Gunnpod EVO Grape Ice 15000 - Great flavor and longevity (AUD $37.90)
- Premium Choice: Al Fakher Crown Bar 15000 - Authentic shisha experience (AUD $42.90)
- Budget Option: Gunnpod Moss Lime Lemon Pod - Affordable and refreshing (AUD $31.90)
Remember that under Australian law, vaping products cannot be sold to anyone under 18 years of age, and nicotine vapes require a prescription from October 2021 onwards.
❓ Frequently Asked Questions
1. How much do vapes cost in Melbourne?
As of 2025, disposable vapes in Melbourne range from $15-$40 AUD depending on brand and quality. Refillable pod systems start around $50-$150 AUD, with e-liquids priced at $20-$40 AUD per 30ml bottle (nicotine-free only under Australian law).
2. Is nicotine vaping legal in Australia?
Nicotine vaping products require a doctor’s prescription in Australia. It’s illegal to sell nicotine vapes in retail stores – they must be imported through the Personal Importation Scheme with a valid prescription.
3. Where can I vape in Melbourne?
Vaping is banned in all smoke-free areas including restaurants, pubs, and public transport. Many councils have extended bans to outdoor dining areas and within 10m of children’s playgrounds.
4. How do Australian vape laws compare internationally?
Australia has among the strictest regulations globally. Unlike the US/UK where nicotine vaping is commercially available, Australia treats it as a therapeutic product requiring medical oversight.
5. What safety standards apply to vapes in Australia?
All devices sold must meet Australian Electrical Safety Standards. E-liquids must be TGA-approved and nicotine-free unless prescribed. Counterfeit products are common and pose serious health risks.
6. Can I travel domestically with my vape?
Yes, but check airline policies as most require devices in carry-on luggage. Prescription documentation must accompany any nicotine products. Some states have additional restrictions.
How To Legally Vape in Melbourne (2025 Guide)
- Consult your GP – Obtain a nicotine prescription if needed (typically for smoking cessation)
- Purchase TGA-approved devices – Buy from reputable Australian retailers for safety compliance
- Import nicotine legally – Use the Personal Importation Scheme with your prescription (max 3 months supply)
- Check local council bylaws – Melbourne CBD has stricter vaping restrictions than some suburbs
- Dispose responsibly – Use designated e-waste facilities (batteries can’t go in household bins)
- Store safely – Keep devices and liquids away from children (child-resistant packaging is mandatory)
About the Author
Dr. Sarah Chen, is a Melbourne-based public health researcher specializing in tobacco harm reduction at the University of Melbourne. With 12 years’ experience advising state governments on vaping policy, she sits on the TGA’s Therapeutic Goods Committee and regularly publishes in the Medical Journal of Australia. Dr. Chen provides expert testimony to Victorian parliamentary inquiries on vaping legislation.
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